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business intelligence
/ˈbɪz.nəs ɪnˈtɛl.ɪ.dʒəns/ - n.
1 [colloq.] Two words that survived the rebrand to analytics, the rebrand to data science, and the rebrand back.Keep. Punchy.This is the problem.
Working definition
2. The practice and tooling that turn operational data into reports, dashboards, and analysis for decisions.