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data discovery

/ˈdeɪtə dɪˈskʌvəri/ - n.

1 [colloq.] The tool whose first scan is reclassified internally as an incident.Keep. Punchy.This is the problem.

Working definition

2. The automated scanning of systems to locate and classify sensitive data wherever it has accumulated.

Evidence

See also

data classificationA four-tier scheme under which everything is filed as 'Internal' to avoid the conversation.
personally identifiable informationThe fields everyone agreed were sensitive, in the one table nobody scanned.
shadow copyThe copy that the deletion request, the lineage diagram, and the retention schedule all politely declined to know about.