343·0721

do not sell

/duː nɒt sɛl/ - phr.

1 [colloq.] A right whose definition of 'sell' the company has worked harder to interpret than to honor.Keep. Punchy.This is the problem.

Working definition

2. A consumer right to opt out of the sale or sharing of their personal data, with a clear mechanism to exercise it.

Evidence

Seen in the wild · 1

See also

consentA freely given, specific, informed agreement obtained through a banner engineered so that 'Accept All' is the only restful option.
privacy noticeA document written to be technically complete and structurally unreadable, which is treated as the same achievement.
purpose limitationThe requirement that the stated purpose be broad enough to cover any future purpose nobody has thought of yet.
third-party data sharingA defined legal basis covering the vendor, the vendor's vendor, and the analytics tag nobody put in the contract.