006·31
entity resolution
/ˈɛn.tɪ.ti ˌrɛz.əˈluː.ʃən/ - n.
1 [colloq.] Deciding whether these four customers are one customer, a question the org would rather bill four times than answer once.Keep. Punchy.This is the problem.
Working definition
2. The process of determining which records across systems refer to the same real-world entity and linking or merging them.