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normalization
/ˌnɔːr.mə.laɪˈzeɪ.ʃən/ - n.
1 [colloq.] Storing each fact exactly once so that no one can find it, then joining nine tables to prove it was there all along.Keep. Punchy.This is the problem.
Working definition
2. The process of organizing tables to reduce redundancy and dependency, so each fact is stored once and updated in one place.