Skip to content
Vol. I · No. 251
Mon · 8 Jun
A Daily Lexicon of Trustworthy Data
The Lexicon

005·75

reverse etl

/rɪ.ˈvɜːrs iː.tiː.ˈɛl/ - n.

1 [colloq.] Sending the warehouse's answer back to the system that asked, so the two can be wrong in unison, at last.Keep. Punchy.This is the problem.

Working definition

2. The practice of moving modeled data from the warehouse back into operational systems such as CRMs and ad platforms to power workflows.

Filed
See also
  • connectorA component marked 'maintained' until the source changes its API, after which it is marked 'a meeting'.
  • data martThe version of the numbers a team built so it would stop having to agree with the other teams.
  • etlThree verbs, four teams, and no agreement on which one owns the part that broke.