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A Daily Lexicon of Trustworthy Data

658·40

benchmark

/ˈbɛntʃ.mɑːrk/ - n.

1 [colloq.] The industry average chosen because the company was already above it.Keep. Punchy.This is the problem.

Working definition

2. A reference value, often external, against which a metric is compared to judge performance.

Filed

See also

key performance indicatorA number promoted to 'key' the quarter it finally looked good.
scorecardA scorecard that keeps the score but never names the player who lost.
vanity metricA number that goes up to make a slide feel better and a quarter look busier.