Skip to content
Vol. I · No. 251
Mon · 8 Jun
A Daily Lexicon of Trustworthy Data
The Lexicon

658·83

land and expand

/lænd ænd ɪkˈspænd/ - phr.

1 [colloq.] The pricing model in which the second invoice is the strategy.Keep. Punchy.This is the problem.

Working definition

2. A sales motion that begins with a small, low-friction deployment and grows usage and spend over time.

Filed
See also
  • renewalThe only product review with a hard deadline, run by the one team that never opened the tool.
  • reverse etlSending the warehouse's answer back to the system that asked, so the two can be wrong in unison, at last.
  • storage and compute separationTwo invoices where there used to be one.