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survivorship
/sərˈvaɪ.vər.ʃɪp/ - n.
1 [colloq.] The logic that picks which of three addresses is real, optimized so the survivor is always the one entered most recently and least correctly.Keep. Punchy.This is the problem.
Working definition
2. The rules that decide which attribute value wins when merging duplicate records into a single golden record.