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A Daily Lexicon of Trustworthy Data

658·40

vanity funnel

/ˈvæn.ɪ.ti ˈfʌn.əl/ - n.

1 [colloq.] A funnel widened at the top until the conversion rate finally cleared the target.Keep. Punchy.This is the problem.

Working definition

2. A conversion funnel whose stages are defined to flatter the figure rather than to model the buyer.

Filed

See also

benchmarkThe industry average chosen because the company was already above it.
key performance indicatorA number promoted to 'key' the quarter it finally looked good.
vanity metricA number that goes up to make a slide feel better and a quarter look busier.